Friday, February 24, 2012

Forest Service chief says 'Lorax' is opportunity for dialogue about forests

U.S. Forest Service Chief Tom Tidwell will travel to California for the premier of the animated movie Dr. Seuss' The Lorax. "Given the many threats to America's private and public forests due to a changing climate, pests and pathogens, and land conversion, this children's story can spur conversations about what has to happen today to restore the health and productivity of America's forests," Tidwell said. "This is an opportunity to start a dialogue about the inherent value of forests and the importance of sustainable management." The Lorax is an integral part of a public service campaign with the Forest Service and the Ad Council. The two agencies have worked together since 2009 on a public service campaign designed to inspire children and their families to unplug and reconnect with nature.


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